TV-add needed to launch themselves online and wanted a fun and engaging website to reflect the nature of the advertising work that they create. The result was an interactive page-turning website based around the idea of a layout pad and featuring rich-media content such as video examples of their work. Playful elements include the navigation scrawled on a post-it and the coffee and biscuit that gradually dissappear.
The visuals that featured on each page also were used in a direct mail postcard campaign to promote the site.