Delphix E-Book Design Campaign
E-book manifesto design along side a campaign of emailers and web advertising
E-book design and illustration to create awareness of the difficulties facing the financial services industry.
Delphix offers a comprehensive range of services and solutions to help banks and financial institutions to face up to the challenges in their field, including security threats, new regulations and testing economic environments. The E-book is designed to be a manifesto all about the journey to regulatory compliance. The road to compliance isn’t smooth, but Delphix makes the journey as straight-forward as possible.
Accompanying the e-book was a campaign to drive traffic to the resource via emailers and web advertising.
Since the project has launched the results have been spectacular. As a lead generation piece for the client it was highly successful, achieving 133% of the target number of leads. The work culminated in an award in the Computing Tech Marketing & Innovation Awards for Marketing Strategy of the Year and also being shortlisted in the Lead Generation category.