Creation of branded press advertising and direct mail brochure to promote autumn offers
Ehrman Tapestry have been creating the world’s finest needlepoint kits from a highly-select group of leading textile designers for over 40 years. The client required a new look to their print advertising and direct mail marketing to bring this in line with their new website.
The styling of the advertising campaign creative and direct mail brochure needed to reflect the heritage and high quality, designer nature of the client's offer. The direct mail piece is a DL format to fit into a standard envelope, featuring booklet-style saddle-stitched pages, with a quad-fold centre spread to give real impact for the highlighted designer Kaffe Fassett and the work of his studio.
The end products have been extremely well received by the client and the press ad will shortly be published in illustrious US magazines such as The New Yorker amongst others. The press ad creative will form the basis of a campaign of ads, dictating the design of future press advertising for the foreseeable future.