Creative for a visual merchandising campaign across the store's discounting events
Harrods needed to look at creating a consistent visual merchandising message across all of its discounting events - making customers aware of events and any discounts available through traditional and digital advertising, POS and in-store collateral. This material needed to be brought together under a family masterhead and with a specific hierarchy - split between the sales messaging and event advertising.
Graphics Monkey created a family concept around the Harrods 'H' which would be applied across all discount event messaging pillars. Each event would employ its own distinct colourway and content, however would fit under this broad umbrella concept.
The Fashion Sale Preview is now being applied across point of sale and visual merchandising material across the store to promote this event.