Brand identity creation for start-up specialist infrastructure financing consultant Neil Tompkins
Neil Tompkins needed to create a brand identity for his specialist consultancy, including logo design, business stationery and website design
The target audience are high powered professionals and large corporations in the infrastructure finance industry. It was vital that the brand conveyed the message that Neil is an expert in his field with 25 years experience of managing and delivering projects on time and on budget. The signature 'N.' roundel graphic carries across all the material, creating an instantly recognisable brand.
The work has helped the company grow from a start-up to having several clients on retainer. The initial touchpoints of the company, such as the LinkedIn page, website and business cards all help to create a very positive first impression, conveying the message that Neil is a highly experienced professional consultant.