Digital campaign to create awareness for the England Women rugby team's fixtures in the upcoming 6 Nations tournament.
As part of the drive to increase interest and awareness in the women's game, the RFU needed to create a digital advertising campaign to promote the Red Roses fixtures in the upcoming 6 Nations tournament
Following the rebrand, the assets needed to be designed for many varied sizes and formats for use across social channels, web advertising and digital displays, right up to large stadium screens. Also produced were large format banners and petrol pump nozzle ads.
The campaign is now being launched and gaining traction on the social channels and on the relevant rugby club websites.