July 2017

Royal Chauffeur Guard brand identity

Brand identity creation, business card design, brochure design, social media page branding and website holding page design


Graphics Monkey was tasked with creating a brand identity for luxury chauffeur company, Royal Chauffeaur Guard. As a start-up the client required the brand to be designed from scratch, this would include, logo design, brochure design, business card and stationery design and a wide range of other marketing and branded collateral.


The design focussed on the idea of a heraldic crest, conveying the idea of knights protecting royalty and the heritage of British culture, popular with visiting high-net worth individuals who are the target audience. The feel of the material is dark and sumptuous, echoing the luxury of the vehicles and top-end service that the client would receive. The strapline, "You Have Arrived" was created as the positioning statement across all of the collateral.


The brand launch included sponsoring several film premiers and the client built a collection of bespoke luxury vehicles.

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